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This release takes Brandkits to a whole new level. You can now generate complete, deeply detailed brand identities with AI from positioning and personality to visual direction, colors, typography, and much more. Personas also get a major upgrade with AI-generated profiles and photos, making it easier than ever to build realistic representations of your target audiences. Here's everything that's new!
✨ Brandkits are now much more powerful, giving you everything you need to define a consistent and detailed brand identity with AI helping you every step of the way.
AI-assisted Brandkit generation: provide information about your brand and let AI generate a complete Brandkit, turning a few inputs into a rich and structured brand identity.
Deeper brand definition: Brandkits can now capture much more detailed information about your brand, helping define its positioning, personality, values, audience, messaging, and overall identity.
Complete visual direction: build a consistent visual identity with colors, typography, imagery direction, and other visual guidelines all centralized inside your Brandkit.
Built for consistency: the richer Brandkit gives AI and your workflows more context about your brand, helping generated content stay aligned with the same identity and direction across your projects.
✨ Turn your target audiences into detailed, tangible Personas that are easier to understand and use throughout your projects.
AI-generated Personas: generate complete Persona profiles with AI based on your audience and brand context.
Rich audience profiles: Personas can capture the characteristics, motivations, goals, behaviors, needs, and pain points that define each audience segment.
AI-generated Persona photos: each Persona can now have its own generated profile photo, bringing your audience profiles to life and making them instantly recognizable.
Connected to your Brandkit: create Personas that reflect the audiences your brand actually wants to reach, giving you richer context for future content and AI generation.
📚 Plus a round of improvements and polish across the Brandkit and Persona creation experience, making it faster and easier to turn your brand strategy and audience knowledge into structured context that AI can actually use.